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The blue ocean of "full-scenario application" of biodegradable wet wipes has arrived

2025-02-13

Biodegradable wet wipes: a new outlet for environmentally friendly consumption, a green opportunity in a 100-billion-dollar market

Today, when plastic pollution has become a global public enemy, a silent "material revolution" is quietly changing the future of the personal care and cleaning industries. According to the "Global Degradable Materials Market Report", the market size of degradable wipes will exceed 10 billion US dollars in 2025, with an annual compound growth rate of 23.5%. Behind this figure is the intensive implementation of plastic ban policies in various countries, and the collective shift of consumers from "convenience first" to "environmental protection first".


From the full implementation of the EU's ban on disposable plastics to the strong drive of China's "dual carbon" goals, global policy levers are tilting towards the field of environmentally friendly materials with unprecedented strength. And consumer choices are also evolving synchronously-the survey shows that 68% of millennials are willing to pay a premium for sustainable products, and the demand for degradable wipes in maternal and child, medical, hotel and other industries is surging at a rate of 30% per year.

As the core promoter of this change, degradable wipes are not only a solution to replace traditional plastic wipes, but also a key entrance for companies to seize the ESG (environment, society, governance) track.

So, how broad can the application scope of biodegradable wipes be, which are supported by consumers' increasing demand for environmentally friendly products and relevant policies and regulations? The following are some of the application scopes of biodegradable wipes.

1. Daily cleaning
Biodegradable wipes can be used for personal hygiene cleaning, such as facial cleaning, hand cleaning, body cleaning, etc. They can provide a convenient and fast way to clean, and can be quickly degraded after use, reducing the negative impact on the environment.

2. Baby care
Biodegradable wipes have broad application prospects as a substitute for baby diapers. Compared with traditional wipes or diapers, biodegradable wipes are more environmentally friendly and reduce allergies and irritation to baby skin.

3. Travel and outdoor use
Biodegradable wipes are very suitable for outdoor and travel use, such as camping, hiking, and outdoor adventures. Degradable wipes are light and easy to carry, and can be naturally degraded after use without causing environmental pollution.

4. Medical and nursing fields
Biodegradable wipes have broad application prospects in the medical and nursing fields, such as cleaning wounds, disinfecting medical devices and surfaces, etc.
5. Catering and food industry
Biodegradable wipes also have potential in the catering and food industry. They can be used to clean tableware, tabletops and food packaging, effectively preventing cross infection while reducing waste generation.
Similarly, the development prospects of biodegradable wipes are also very broad.
1. Consumers pay attention to environmental protection.
As people's environmental awareness increases, consumers' demand for environmentally friendly products continues to increase. Biodegradable wipes, as an environmentally friendly choice, have good market potential. The large-scale use of ordinary wipes and the random discarding after use have brought great burdens to garbage disposal. In addition, the wet wipes contain extremely difficult to degrade naturally, which further increases the risk of environmental pollution. Biodegradable wipes can degrade faster after being discarded, are greener and more natural, and are in line with the current environmental protection concept. They are truly "environmentally friendly products".
Previous studies have shown that after being treated by incineration, landfilling, etc., the weighted comprehensive environmental impact index of "fully degradable wipes" is 38% lower than that of "all-plastic wipes"; plastic-containing wipes are discarded in nature, which will bring greater risks of environmental pollution in the form of microfibers.
2. Policy support and regulatory requirements.
Many countries and regions have begun to introduce relevant policies and regulations to restrict or prohibit the use of traditional wet wipes. This will prompt consumers and companies to look for alternatives, and biodegradable wet wipes are expected to become an alternative.
3. Health and safety needs.
Biodegradable wet wipes do not contain harmful chemicals, are gentle on the skin, and reduce the risk of irritation and allergies to users.
4. Market demand continues to expand.
Wet wipes are widely used in daily life, including hygiene cleaning, baby care, travel, etc. With the improvement of people's living standards and changes in consumption habits, the demand for wet wipes products still exists, and biodegradable wet wipes are expected to meet market demand.
In short, with the further development of technology and the enhancement of consumers' environmental awareness, the market prospects of biodegradable wet wipes will be broader.